Graphic T-shirts have been in trend for some time and are not likely to go away.
For the millennial and gen-z Indian, wearing t-shirts with quirky slogans or quotes and characters from their favorite fandoms is all the rage now. T-shirt styles such as oversized, drop shoulder tees are especially popular among the youth.
As more and more Indians get on with the hype, there is a large market for high-quality Indian-made brands to make a scene in the sector. With these thoughts in mind, two friends decided to turn entrepreneurs.
“Why Not Start A Business of Our Own?”
It was as simple as that for the founders to dive into the brand in January 2019.
The beginning of Wyhnot occurs when one friend suggests that together, they start selling t-shirts with great effects and designs, and the second friend responds, “wyhnot!” From the start, Wyhnot was conceptualized to be a made-in-India brand.
Instead of selling through third-party platforms like Amazon, Flipkart, or Myntra, which obscure brands’ genuine identities, Wyhnot creator Anand Sharma always intended to create a brand that can show its own identity.
Wyhnot was created to be both inexpensive and environmentally sustainable because it sells to clients directly, hence lowering the overall cost. Wyhnot is a trademarked startup under the company Stranche Solutions Pvt. Ltd. It is based out of Jaipur, Rajasthan
The brand is an 11-person team that includes a professional graphic designer, a marketing team of two, and a production department of six people. Each team member brings their best game to work every day. The crew works incredibly hard and is passionate about what they do.
What It Offers
Wyhnot has its own printing and production facilities. By creating an inventory, the corporation hopes to avoid sending waste to landfills, which lessens its environmental impact.
Wyhnot is a direct-to-consumer (D2C) brand that eliminates middlemen and lowers costs and environmental impact.
Wyhnot is proud to be a regional company that produces exclusively in India. In addition to creating jobs, it also established an Indian apparel brand in a market dominated by influential international names.
“We are starting small but our vision is big. We envision that everyone can openly express themselves in what they truly believe in.” That’s what founder Anand Sharma believes in. “We might not be perfect yet but we are striving to do better every day.”
Currently, Wyhnot offers casual clothing for both men and women. You will find t-shirts, hoodies, and sweatshirts in different styles on its website. T-shirts come in V-neck T-shirts, Round Neck / Crew Neck, Full Sleeves, Crop Top, and T-shirt dresses.
Wyhnot’s T-shirts are 100% cotton and high-quality, premium bio-washed material. It also provides other materials such as cotton matte, polyester sublimation, poly-cotton screen printed, and cotton–lycra blend for the gym.
Wyhnot has a wide range of colors available in T-shirts, such as Charcoal Black, Titanium White, Cadmium Red, Ocean Blue/ Green, Baby Pink, Lemon Yellow, Mustard Yellow, Parrot Green, Navy Blue, and more.
Wyhnot’s products are soft, comfy, durable, and perfectly sized for both long and short body types. To maximize sustainability and promote minimalism, Wyhnot takes care to produce high-quality products that can be worn for a number of years.
Wyhnot is aiming to expand its collection. It also offers customized printing. You just have to send them your design by Whatsapp, and they’ll get your custom tee through a smooth process.
The company’s website provides a hassle-free shopping experience with nationwide shipping.
In the event that you change your mind or don’t like the goods, there is an easy 15-day return policy. To reduce risk and stress, several payment options are available, including cards, internet banking, UPI, and cash on delivery.
East doorstep delivery offers order and return pick-up services, saving you from having to go to a courier service for returns. East customer care service is accessible and can help you with any issues you may be having.
Growth And Future Despite The ‘Why’s And ‘Not’s
Despite the pandemic, Wyhnot has expanded enormously since it began in January 2019 with only 100 t-shirts. They had to learn everything from scratch, including how to create their own designs, print them, create a website, and engage in marketing and promotion.
Wyhnot generates more than 5,00,000 in revenue each month from an awesome clothing line.
Everyone can use Wyhnot’s trendy, in-vogue designs to communicate their struggle, happiness, despair, humor, quirkiness, oddity, awkwardness, love, delight, opinion, and, ultimately, humanness. Combining all these elements, they can be something new and unique yet true to themselves.
The founder hopes to create a fully Indian-based brand that would represent India among the best global clothing brands. Wyhnot currently solely sells casual clothing online. The company’s long-term goal is to make its name known not only as the top brand for casual clothing online but also in offline markets.