With an increasingly environment-conscious consumer base, brands feel the need to step up their sustainability game.
Various products, especially in the wellness, homeware, and personal grooming sectors, are trying to be more transparent and ethical with their production methods and ingredients. The beauty products market is no exception.
The term “clean beauty” describes cosmetics free of artificial chemicals and elements that may irritate or harm the skin, including parabens, phthalates, oxybenzone, and synthetic perfumes.
Aware consumers, especially in the urban and young demographic, worry about using cosmetics that harm their skin and the environment.
Many subpar brands use buzzwords like ‘organic’, or ‘natural’, but clean beauty is more than that, and India is finally seeing brands that live up to the name. But where to find them, you ask.
To satisfy the demands of ethical, sustainable, and environmentally friendly product-conscious consumers, Sublime Life, India’s first clean beauty curator, was founded.
The Sublime Roots of Life
Dr. Deep Lalvani founded Sublime Life in 2019. He was inspired by the thought of creating a company that has a positive impact on the environment. His educational background consists of an MBA from Manchester Business School and a master’s degree in commerce from HR College, Mumbai.
He wanted to make sustainable beauty accessible to Indian consumers and encourage them to switch to clean beauty, hence Sublime Life was born.
The Sublime Life team is made up of enthusiasts who want to see a development in how Indians view ethical beauty that doesn’t sacrifice quality.
A Vow to Clean Beauty
The brand’s attention was drawn to other cosmetics brands’ waste. Unethical practices have a dangerous hold over other brands. The significant harm it causes to the environment and the enormous quantity of waste it produces are not pleasant sights. Because of this, Sublime Life was inspired to develop a brand that is both clean and green and offers everything a customer deserves.
The team was motivated by raising consumer awareness and bringing attention to the changing environment. It became essential for consumers to receive accurate information so they can make informed choices because it can effect change.
Today’s consumers have the power to change both what is in higher demand and whether it is being satisfied ethically.
Diving Into Sustainability
Sublime Life ensures that its company, products, and brand do not add to global waste. Its brand practices align with sustainability and upstanding principles, and its efforts to offset plastic are constantly at the forefront.
The garbage produced by single-use plastics has long been a significant and intimidating challenge, so Sublime Life developed its Sublime Recycles Program to encourage individuals to decrease waste, reuse, and recycle.
Founder Deep Lalvani believes in:
“…so much that we have taken from our planet, it’s only fair to start giving it back. It’s time to adopt a greener, sustainable lifestyle…It’s time to invest in the planet.”
The firm chooses to be brand-neutral and will accept empty bottles from any manufacturer. All the items on its platform are created using modest, safe ingredients that are excellent for the skin and beneficial for the environment because we follow a zero-waste, toxin-free philosophy.
A Quick Look at the Products
Sublime Life maintains a zero-tolerance policy for dangerous substances as part of its Clean Beauty pledge, and it doesn’t accept anything less than the safest and most potent formulations.
Its “NO-TOXIN LIST” ensures that the products it curates are free of harmful substances like parabens (ethyl paraben, methyl paraben, butyl paraben, and propylparaben), phthalates (DBP, DEHP, DEP, and DMP), sulfates (sodium lauryl sulfate and sodium Laureth sulfate (SLS) sodium lauryl ether sulfate (SLES)), heavy metals (mercury & mercury compounds, lead), aluminum chlorohydrate, resorcinol, animal fat, and coal tar.
Sublime Life only collaborates with the greatest clean and green beauty companies that are honest and open. To guarantee that their formulas are of the greatest non-toxic integrity, Sublime Life responsibly obtains its ingredients.
To ensure that every step of the sourcing and manufacturing process for any brand it works with is ethical, sustainable, and done through fair trade whenever feasible, the firm carefully examines the credentials and claims of each brand before it accepts them.
To guarantee that you receive the best and most genuine products, every product is purchased straight from the brand.
Growing, evolving, and looking to the future
Being clean and green has changed Sublime Life as a beauty company significantly, but it also has a price.
Greenwashing and vendor misinformation are just a couple of the difficulties the firm has faced, but it has always found a solution and now only works with cruelty-free, ethical, sustainable brands willing to disclose information about their products, ingredients, packaging, and environmental impact.
Sublime Life says that working with other businesses has made it realize the need to have a distinct clean beauty brand that is sustainable and brings the greatest and most eco-friendly brands and the items they provide under one roof.
To create private labels and strategic alliances with leading global personal care brands, Sublime Life further founded 1908 E-Ventures.
The company proudly reports that in recent years, it has made large investments and realigned its priorities to concentrate on contract manufacturing, brand partnerships, brand investment, own brand development, and eCommerce distribution.
Sublime Life is advancing daily, making a difference in the world, attaining success, and winning customers over. It is motivated to improve going forward through its customers’ unwavering affection and support.
Sublime Life is presently concentrating on improving its eCommerce platform, with sustainability being the firm’s primary motivation in everything it does. With strong sustainability pillars all around Sublime Life, it is in the active process of creating an ecosystem for clean beauty brands in India.