You’ve probably heard the term “guerrilla marketing” tossed around a lot, and it might have left you scratching your head. What exactly is guerrilla marketing? How does it work? Is it something only big companies can do, or can small businesses use it too? We’re here to clear up the confusion and shed some light …
India’s economy has seen a remarkable growth in the recent years. This presented a number of opportunities for entrepreneurs to set up their own businesses. The Indian Government has started a number of initiatives like “Make in India” to promote businesses to start their manufacturing units in India. To make that happen, the government has …
Excitement is in the air as the highly anticipated Season 3 of “Shark Tank India” has already begun shooting. With three new sharks on board, including Deepinder Goyal, the founder and CEO of Zomato, Ritesh Agarwal, the founder and CEO of Oyo Rooms, and Azhar Iqubal, founder and CEO of InShorts, the buzz surrounding the …
Have you ever wondered how startups manage to secure the funds they need to take their businesses to the next level? You’ve probably heard about startups raising money in different rounds, but you might be feeling a bit confused. Questions like, “What are these funding rounds?” or “How do they work?” might have crossed your …
Your business is only as good as your marketing agency. To be the best, you need to focus on improving your business and using strategies that can help boost it. Here are six things we’ve learned about how to improve your marketing agency: 1) Improve Communication Within Your Company Communication is the key to a …
The T-shirt printing business in India has seen a huge growth in the recent years. With advanced technology machines and raw materials available, it is easier than ever to set up a T-shirt printing business. In this article, we will look at some key aspects of this business including the cost of starting one, its …
The food truck business in India has seen remarkable growth in recent years. You might have seen trucks selling fast food items near your office space, a shopping complex, or schools. The increasing demand is because of the opportunities that they come with. According to a report by TechSCI Research, the Indian Food Service Market …
Starting a new business can be an exciting journey, but it often comes with a significant challenge: securing funds to turn your startup dream into a reality. According to a study published in 2022 by Skynova, a software development firm, 47% of startups fail due to a lack of financing, and 44% fail because they …
ChatGPT is one of the most trending things recently. If you are an active Internet user then you might have heard about ChatGPT for sure. It is a large-language-model based chatbot developed by OpenAI. Below is the image showing the Google Trends data for ChatGPT: As you can see in the graph, the interest and …
Starting a new business is one of the best feelings in the world. While working on your day-to-day business activities, you learn a lot of new things. Also, if worked properly, the startup journey is very rewarding. But, it is not always the case! Being a new entrepreneur you are prone to make mistakes in …
Kitchens in Indian households are no longer just cooking spaces. They have transformed into one of the most well-designed areas, and modular kitchens have played an integral role in this transformation. Modular kitchen companies in India offer unique and innovative designs for optimal space usage and enhanced aesthetics. The modular kitchen market in India was …
In today’s fast-paced digital landscape, Direct-to-Consumer (D2C) brands have emerged as a new method to establish direct and meaningful relationships with consumers. D2C brands offer more control to the customers enhancing their shopping experience. Due to this, D2C brands have been growing in popularity. India has more than 190 million online shoppers making them the …
The Indian fashion industry took a huge blow when COVID-19 resulted in the shutdown of thousands of apparel factories. As per the reports of the Apparel Export Promotion Council, about 83% of export orders were partially or completely canceled during that time. In 2022, the total revenue of the Indian fashion industry was almost 2% …
Mental health has been treated as a taboo in India for a really long time. However, the government of India has been trying hard to ensure that people suffering from these disorders get the help they deserve. In FY 2023, a budget of INR 670 crore is allocated for mental health expenditure in India. 84% …
The logistics market is expanding fast. The latest e-commerce and food delivery trends are the biggest contributors to its growth. Almost every business needs a logistics partner for the movement of goods. It is the perfect time to invest in logistics now. But before you invest in the industry, you must also consider other aspects …
Courier business in India has been booming since the pandemic. The rise in the e-commerce and online shopping trends have provided fuel to its growth. In 2023, the size of the courier business market in India is estimated at US$ 6.24 billion. The market will continue to expand at a CAGR of more than 15%. …
The number of startups in India has risen significantly in recent years. As per the Ministry of Commerce and Industry’s report, the numbers increased from 452 in 2016 to 84,012 in 2022, serving 56 industrial sectors. India is a lucrative market with a huge potential for growth. It is currently the third largest startup ecosystem …
Return to origin (RTO), damage in transit, undelivered, etc., is the biggest challenge in any online business delivering products as it directly affects the revenue and profits. Shipping is the most crucial part of any business. After all your efforts, from product listing to marketing, if the order is not delivered to your customer as …
As we know, technology is changing constantly, and more and more tech jobs are being created yearly. In the past few years, companies dealing with technology have been the biggest recruiters in the world. Engaging in faster recruitment strategies using new-age interview software has become normal after the pandemic. It has been doing wonders for …
Supermarkets, when launched during the ’20s, changed the complete purchasing style of people. Instead of going to different markets and different shops, supermarkets made themselves a place for an all-in-one solution. Soon this idea turned out to be a hit and grasped the Indian ground. Today the supermarket culture has reached even the tier-2 & …
Covid caused a huge disruption in every market. However, the post-Covid era has experienced tremendous growth in specific sectors. The gift industry in India is one such sector, growing at a CAGR of 3.4%. Gifts are an inseparable part of Indian culture. Every occasion, festival, or corporate event demands unique, personalized, or attractive gift items. …
India is one of the fastest-growing pet care markets in the world, growing at a rate of 13.9% yearly. Keeping pets of certain breeds has become a trend, and some people even consider them family members. The size of the Indian pet care market was estimated at INR 7,400 crores and is expected to reach …
Starting a food business in India can be lucrative. Today, you have multiple options, like a restaurant or a food truck. However, if you start a restaurant, your business depends on attracting customers to visit it. And your reach can be limited to a specific area based on where you are situated. But there’s no …
With almost 15 lakh schools and more than 26 crore students, there is a huge demand for stationery products in India. Even though schools are taking a more digital approach to education, the demand for stationery is still on the rise. In 2022, the Indian school stationery market was estimated at US$ 2240.1 million. And …
The restaurant industry in India has been hit hard by the ongoing COVID-19 pandemic, and many traditional restaurant owners are struggling to stay afloat. In these trying times, a concept that has been gaining immense popularity is that of cloud kitchens. A cloud kitchen, also known as a ghost kitchen or virtual kitchen, is essentially …
The restaurant industry is undergoing a transformation with the rise of cloud kitchens. Modern cloud kitchens are meeting the demands of technology, enhancing customer experience, and streamlining the supply chain. Also called virtual kitchens or ghost kitchens, starting up a food brand from scratch is easier when the cloud kitchen model is adopted. Why? Because …
Bangalore’s population has grown quickly since its establishment as an IT Hub or city. People from all around the country and even beyond have been flocking to this Silicon Valley for professional prospects. When it comes to relocation, city-to-city is only one type, as local shifting in Bangalore is also fairly prevalent. Do you intend …
Dubai is dedicated to maintaining international standards of education for residents and locals. Also, the need for excellent training and education is growing rapidly in the UAE. This means that education and training providers expect to make huge profits. If you plan to set up an educational institution in Dubai, here is how to do …
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