The Mithilanchal region of Bihar is globally known for its Madhubani paintings. Local artisans have used the unique art style for generations. But while Madhubani has gotten so much fame and demand in the past, Mithilanchal’s ‘achaar’ is the rising star that is taking Indians by surprise. Traditionally, ‘achaars’, or Indian pickles, have been homemade …
Summer is just around the corner, and with it comes the ever-growing thirst for something fresh. We don’t mean thirst for new entertainment, but also thirst in its literal sense. As we inch closer to the new summer, what you’ll ask for is a refreshing drink. In the last several decades, the Indian non-alcoholic beverage …
India has always been popular for its spices. Ancient explorers from around the world came to the country to benefit from the spice trade. Given their incomparable scent, texture, flavor, and medicinal potential, Indian spices are even now preferred everywhere. India’s domestic spice market is the world’s largest. In India, spices have traditionally been farmed …
If you’ve never done digital marketing for your business before, it might be scary due to the unlimited possibilities. A number of platforms and digital marketing phrases may make it appear to be a larger job than it is. Small companies may assume they lack the time or financial resources to compete online. As a …
In the last decade, India has aggressively improved its IT/Telecom technology. India is on its way to making significant contributions to the internet. The IT/Telecom industry and its branches are already a large source of socio-economic prosperity. The evidence is in the numbers. India had 330 million internet users in 2015 and recorded a 20% …
Cryptocurrency has become a big name in the investment scene. From Reddit to Wall Street, everyone is talking about it today. While cryptocurrency has been here for a while now, it is recently gaining traction in India. It appears to be especially popular among the young, with even Indian teenagers reportedly investing with their pocket …
Micro, Small, and Medium Enterprises (MSMEs) are extremely important in the Indian economy. MSMEs considerably contribute to the Indian economy in terms of exports, GDP, and employment generation. MSMEs are India’s economic backbone. However, for India to develop rapidly in the coming decade, these MSMEs must mature into major corporations. These businesses are often more …
As winter settles in, the popularity of hot beverages skyrockets. There is nothing quite like a warm mug of decadent, flavorful liquid on a cold day. For most Indians, a morning ritual isn’t complete without a hot cup of tea or coffee. Though tea has traditionally been the preferred beverage in the subcontinent, coffee has …
Some of nature’s most stunning creations include flowers. Scientifically the reproductive parts of a plant, they’re pleasing to look at, smell amazing, and even have a language in their name! Flowers have been part of human culture forever, but for many people today leading an urban life, our connection to flowers (and plants in general) …
We’re all aware of the benefits of a good night’s sleep, but businesses are catching on to the profitability of it. With the rise of sleep solution providers in India, many of whom are choosing the digital route, the traditional ‘gadde-wala’ is becoming obsolete. The emergence of the online sleep economy, on the other hand, …
In response to the Covid outbreak, India imposed one of the world’s tightest statewide lockdowns in March last year. This limited people’s access only to essential commodities. Hence, eCommerce adoption exploded, bringing an increasing number of individuals online. People over the age of 60, for example, who were previously uninterested in shopping online, began to …
With the recent inflow of multinational cafe and bakery companies in India, on-the-go cuisine has grown popular over the last decade. Because of their hectic lifestyles, Indian customers value convenience, and baked goods and other desserts are fast-moving consumer goods (FMCG). Hence, bakeries and cafes are popular choices. While there is a need for bakery …
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